Our Philosophy
For too long ...
Partnerships has been treated as a sub-department of Sales or Marketing, a place where companies collect badges and measure success by the number of logos on a website.
We founded ...
Ecosystem Alpha because the math of traditional SaaS growth is broken. Response rates are plummeting, CAC is skyrocketing, and the old linear GTM playbook is dead.
We believe ...
the most valuable companies of the next decade won't be standalone products or platforms, they will be the ones who embrace partnerships and build intelligent ecosystems.
We exist ...
to help growth-stage companies align on their partner strategy, re-wire their GTM architecture, and leverage ecosystem trust and intelligence to build highly efficient revenue engines.
Ecosystem Alpha because the math of traditional SaaS growth is broken. Response rates are plummeting, CAC is skyrocketing, AI risk is looming, and the old GTM growth playbooks are broken.
Architects of Ecosystem Alpha
We are technology executives, partner leaders, strategic operators, and revenue architects, dedicated to ending the inefficient siloed funnel era of B2B SaaS.
Will Schnabel
Co-Founder & Lead Strategic Advisor
Will Schnabel is the strategic anchor for Founders, CEOs, and CROs of growth-stage B2B companies who are struggling to scale their partner ecosystems without a clear ROI. He specializes in transforming partner programs from ad-hoc experiments into predictable, high-margin revenue engines.
Drawing on 25+ years as a partner executive, including roles as SVP at FullStory, Yotpo, and Silverpop, Will provides the executive-level guidance necessary to guarantee accountability across the entire partner spectrum, including Digital Agencies, System Integrators (SIs), Technology Partners, and Cloud Hyperscalers.
His track record ...
is defined by GTM transformation:
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At FullStory, he expanded partner-driven revenue from 5% to >50% of GTM revenues, orchestrating complex co-sell motions with major SIs and Cloud Marketplaces.
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At Yotpo, he grew partner contribution from <25% to over 70%, supporting the company’s growth to $100M+ by building a high-velocity e-commerce ecosystem.
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At Silverpop, he established a robust network of tech and service partnerships that expanded partner-driven revenue from <5% to 40%, enabling a successful exit to IBM.
Today, Will builds ...
our proprietary Ecosystem Alpha Model™ and proven partnership frameworks to accelerate outcomes. He helps leaders integrate ecosystem programs into their core operations, ensuring that investments in Agencies, Solution Providers, ISVs, and Cloud Alliances become high-impact, measurable ROI engines that secure the path into the future.
Sebastian Hoelzl
Co-Founder & Lead Operational Architect
Sebastian Hoelzl is the operational architect for growth-stage Founders and CROs who are struggling to bridge the gap between high-level strategy and ground-level execution. He specializes in turning theoretical ecosystem concepts into hard-wired, high-velocity revenue engines.
Combining the strict P&L discipline of an Agency Managing Director with the hyper-growth mechanics of a SaaS leader, Sebastian provides the operational rigor necessary to build the machine. His expertise sits at the bleeding edge of strategy, operations, and AI, encompassing Revenue Engineering, the 'Efficiency Layer', and Agentic GTM.
His track record ...
is defined by scaling complex, fragmented markets:
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At Silverpop, as Director of Marketing EMEA, he built the DACH market from scratch, scaling the partner pipeline by 250% and driving 10x revenue growth in just three years.
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At IBM Europe, he orchestrated cross-functional GTM audits across the entire solutions portfolio. By aligning deeply siloed teams behind a single revenue goal, he drove a 32% improvement in conversion rates.
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At McCann, he managed the P&L for a 70-person unit and steered digital transformation, driving 183% revenue growth.