Strategic advisory.
Built on a model,
not a deck.

Every engagement runs on the Alpha Model: a maturity stage and a dimension-level diagnosis, completed before anything is proposed. Not preference, not budget. It's how we find where your ecosystem is stuck, and engineer the path to the next stage.
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The Problem We Solve

The problem picks the solution. Not the other way around.

We don't sell four services and ask you to choose one. The Alpha Model gives us a maturity stage and a dimension-level diagnosis, and that combination determines the shape of the engagement, how long it runs, who does the work, what it costs.

By the time we put a proposal in front of you, the choosing is already done. Not a menu. A conclusion.

The work has a clear start and finish line

A co-sell motion to build, a marketplace listing to land, a program rebuild. The full scope is knowable up front. This runs as a Project — fixed scope, fixed cost, fixed timeline.

You need an operator, not a project manager

The problem is bounded and specific. It needs someone who has already solved it and delivered results, not a work-stream built around it. This runs as a Specialist — time-boxed, priced by hours or sprint.

There is a leadership seat sitting empty

Vacant now, vacant soon, or a search that has stalled. Revenue doesn't wait for the hire. An Interim Leader embeds full-time for a set period, with the option to convert to permanent.

You need the judgment, not the headcount

Senior calls to make on a recurring basis, without the cost of a full-time VP. A Fractional Leader brings ongoing executive-level ownership, part-time and in the room when it counts.

In Practice

From conversation to a person doing the work.

Every engagement follows the same spine,
whether it's a six-week project or a year-long fractional placement.
  • 1

    The Workshop

    WEEK 0
    —
    90 minutes. You leave with an Alpha Model diagnosis and a clear plan of attack — not a contract.

  • 2

    Solution Defined

    DAYS 1–5
    —
    We recommend which of the four shapes fits, what it covers, and roughly what it costs. You decide whether to proceed, and how to sequence it.

  • 3

    Match & Deploy

    WEEK 1–2
    —
    We identify the specific practitioner whose background matches your gap — a match to approve, not a shortlist to interview.

  • 4

    Delivery or Handoff

    CLOSE-OUT
    —
    Scope delivered, a conversion to permanent hire, or an ongoing fractional relationship reviewed on a regular cadence.

What we’re actually doing in the Workshop

No pitch. Just Clarity.

Most first calls with an advisory firm are a pitch wearing a discovery call's clothes. This one isn't. There's no pitch deck, no agenda beyond understanding your situation, and using a framework to align on where you are, where you want to go, and the hurdles standing in your way. Optional short survey beforehand as a starting point, but nothing to prepare— the questions are designed to be answered and reviewed live, because the dialog is where the clarity happens.

Who's in the room
Typically the CEO and key leaders across the business who impact or are impacted by partnerships today. We ask for the people who can answer for revenue and for the partner motion, not a delegate.
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Placing your program.

We walk it against the Alpha Model's five-stage maturity framework — not to hand you a label, but because the stage determines which of your answers are the real problem and which are symptoms.

Naming the gap.

Using your own numbers, current ARR, current partner-sourced revenue, what you've already tried, we build a live, rough estimate of what the partner channel could be generating but isn't.

Scoping the constraint.

Scoping the constraint. Budget, headcount, timeline, internal appetite. Not to price anything yet, to understand what's actually possible for your business right now.

Our Solution Set

Four ways to deploy the right expertise.

The right type of engagement becomes clear from the workshop. You're not asked to choose before we understand your situation — but here's what's available once we do.

Project

SOLUTION 01
—
A fixed scope, fixed outcome engagement. One or more EA Specialists execute a defined piece of work, a hyperscaler GTM motion, a partner marketing programme, a revenue operations rebuild, a partner programme architecture. Clear deliverable. Clear cost. Clear timeline. No ambiguity about what gets delivered or when.
—
Best for: defined problems with clear scope

Typical Use Cases

  • Designing and launching a hyperscaler GTM motion
  • Building a partner marketing programme from scratch
  • Rebuilding revenue operations and attribution from the ground up
  • Architecting a partner program
  • Running an Ideal Partner Profile (IPP) definition sprint

Specialist

SOLUTION 02
—
A time-boxed expert engagement. The client defines the brief; the specialist brings the expertise to execute it. Priced by hours or sprint. Ideal when the problem is specific and bounded, a campaign, a process, an integration framework, and you want a trusted operator, not a project manager.
—
Best for: targeted, bounded problems

Typical Use Cases

  • Executing a single co-marketing campaign with a named partner
  • Deploying a co-sell playbook directly into the sales team
  • Running a CRM attribution audit and rebuild
  • Pushing a hyperscaler marketplace listing through to launch
  • An active co-selling sprint with your top three to five partner

Interim Manager

SOLUTION 03
—
When a leadership gap opens, we place a senior leader into the role for a defined period. They operate as a full member of your team, not an external adviser. The programme keeps moving. Revenue doesn't wait. And optionally, you can hire them permanently once you have seen them perform.
—
Best for: leadership gaps · includes temp-to-perm option

Typical Use Cases

  • A partnerships leader departs with no succession plan
  • A leadership search has stalled while revenue waits
  • Board pressure demands visible partner-revenue progress
  • A new hyperscaler alliance needs an accountable owner
  • You want to see a leader perform before hiring permanently

Fractional Leader

SOLUTION 04
—
Senior partnership leadership on a recurring, part-time basis. Executive-level thinking and ownership without the full-time cost or headcount commitment. A fractional VP of Partnerships from our network brings the strategic horsepower of a seasoned leader, at the scope and budget the company actually needs right now.
—
Best for: companies not yet ready for a full-time senior hire

Typical Use Cases

  • Not yet at the revenue scale for a full-time VP Partnerships
  • Strategic oversight is needed after a project engagement ends
  • A board wants a named senior voice without new headcount
  • Ongoing direction is needed for specialists executing below
  • A founder-led partner motion needs to move off the founder

Which solution fits.

A quick reference — not a substitute for the workshop, which decides this against your specific Alpha Model diagnosis.

Project

Time Commitment
Fixed – typically weeks

Best For
A defined deliverable
with a clear finish line

Pricing
Fixed fee per scope

Includes Hire Option
No

Specialist

Time Commitment
Days to a few months

Best For
A bounded, technical problem or
area of expertise to work on

Pricing
Hourly or per sprint

Includes Hire Option
No

Interim Manager

Time Commitment
Months to a year, full-time

Best For
A leadership vacancy
or stalled search

Pricing
Term placement

Includes Hire Option
Yes — temp-to-perm

Fractional Leader

Time Commitment
Ongoing, part-time

Best For
Strategic ownership
without a full-time hire

Pricing
Recurring retainer

Includes Hire Option
No — designed to stay fractional

Testimonials

We are honored to have worked with some of the leading organizations across the technology landscape.
``We didn't need another consulting playbook; we needed true executive leadership to re-wire our GTM engine around Ecosystem relationships. Will brings unmatched expertise, providing the exact operational rigor required to scale our partner revenue from 5% to over 50%.``

Scott Voigt

Founder & CEO, Fullstory

``Having an ecosystem pioneer like Will Schnabel in our corner is a game-changer for our future. He isn't just consulting; he is helping us build the board-ready revenue engine we need to scale. Ecosystem Alpha is giving us the exact executive playbook to future-proof our GTM architecture and dominate our market for years to come.``
partnerbridge.io

Jon Mead

Founder & CEO, PartnerBridge

``Most vendors treat agencies like outsourced SDRs. Ecosystem Alpha actually understands the math, re-wiring your GTM engine for frictionless co-selling and real service margins. If you want top-tier agencies to actively build your pipeline, install their operating system.``
RevenueAutomation.com

Peter Hrabinsky

President, RevenueAutomation

``Boards demand capital efficiency, not growth at all costs. Ecosystem Alpha provides the rigorous, executive-tested playbook required to lower your blended CAC, transition to a high-margin ecosystem model, and build a mathematically defensible moat.``

Todd McCormick

Former CRO, Silverpop, Terminus, Simon AI

Common questions, answered directly.

Who should attend the free workshop?

Whoever can speak for revenue and for the partner motion — typically the CEO, CRO, and the head of partnerships if one exists. If partnerships doesn’t have an owner yet, the CEO and CRO is enough.

Do we keep the Alpha Model outputs, or are they yours to keep using?

Every diagnosis, blueprint, and framework we build is yours to keep and run internally. The model is designed to transfer to your team, not to create ongoing dependency on us.

Do we need an existing partner function, or someone already in the role?

No. Companies come to us in two states: a programme that exists but underperforms, and no programme at all — often because a partnerships hire has stalled and revenue is waiting on it. In the second case, an Interim or Fractional Leader can build the operating model before the permanent hire is even in seat, so the right person walks into a running system instead of a blank page.

How is pricing actually determined?

Every engagement is scoped after the workshop, against the specific gap the Alpha Model identifies. There’s no public rate card, because the right scope — and the right price — varies too much by which arch and dimension is involved.

Does bringing in Fractional or Interim leadership mean we never hire permanently?

Not necessarily. Many clients use Fractional Leadership as a bridge while scale builds, then move to Interim — with the option to convert — once a full-time hire is justified.

What happens at the end of a Project or Specialist engagement?

Deliverables are handed off fully documented against the Alpha Model, so your internal team can run what was built without Ecosystem Alpha in the room.

Start with the model.
The right solution follows.

Book the workshop. You’ll leave with an Alpha Model diagnosis of where your revenue is going — and if there’s a fix, exactly what shape it should take.

Schedule a Call.

Trusted Experts. Proven Results.

We are incredibly proud to partner with the industry's most trusted AI pioneers
and industry experts who share our commitment to GTM excellence.