Who This Is For

Companies with too many partners that aren't driving revenue.

Methodology

Evaluation of the the company against the Ecosystem Alpha Maturity Model (Levels 1–4), and facilitated executive review sessions.

Alpha Model Assets

Maturity Assessment, Partner Suitability Assessment, Trust Mapping, Silo Analysis, Efficiency Benchmarks

The Audit: Ecosystem Alpha Assessment

The Audit (Ecosystem Alpha Assessment): We don’t guess, we map. Using our proprietary Ecosystem Alpha Maturity Model™ as a diagnostic tool and strategic roadmap, we evaluate how effectively your company integrates partnerships into your core go-to-market (GTM) engine. This allows us to benchmark your organization's progression from a siloed 'Fragmented Laggard' (Level 1) to a highly efficient ``Ecosystem Alpha`` (Level 4), where your partner network acts as a primary driver of enterprise valuation. You receive a quantified 'Alpha Scorecard', partner suitability assessment, and a set of prioritized recommendations to fill the gaps.

We don't guess, we use data to map top areas of opportunity.

We start by determining if and where partnerships are right for your business, align on the expected benefits and timing of a partner motion, and identify key GTM areas that can accelerate efficiency.

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Format

Pre-workshop discovery calls with key GTM leadership, EA assessment questionnaires, + 90-minute executive review session.

Key Deliverables
  • Alpha Scorecard
  • Future State Goal
  • Gap Analysis
  • Partner Suitability Assessment
  • Benchmark Report

Questions we answer

  • Why are partners or building an ecosystem important to my growing business?
  • What does ‘good’ look like, and where am I in comparison to ‘ideal’?
  • What areas of my business would best benefit from building a partnership, and where do I begin?
  • Where can partners play the biggest role in helping my business grow?
  • What outcomes should I be expecting from my partner investments?
  • What types of partnerships should I be creating and why?

Key Questions We Answer

We provide executive clarity by answering the foundational questions about your ecosystem’s potential and your current operational gaps.

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Alpha Model Assets

Maturity Assessment

Evaluation of the company against the Ecosystem Alpha Maturity Model (Levels 1–4)

Partner Suitability Assessment

Diagnoses partner suitability for your specific business model.

Trust Mapping

Maps your customer base against your ecosystem partnerships to identify hidden revenue potential.

Silo Analysis

Determines the ‘Trust Gaps’ between your departments and pinpoints key areas of internal friction.

Efficiency Benchmarks

Benchmarks critical metrics (Win Rates, Deal Velocity, Deal Size, CAC, LTV, NRR, Churn, and Burn Multiples) against Ecosystem Alpha industry leaders.

Performance Audit and Benchmarking (Diagnostic)

A quantitative review of your current ecosystem metrics compared against industry leaders.

Alpha Model Assets Used

We utilize our proprietary diagnostic tools to objectively measure your ecosystem maturity, internal friction, and market alignment.

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Key Deliverables

Alpha Scorecard

A quantified score (10–40) rating the ecosystem across 10+ dimensions, such as Strategic Focus, Tech & Data, and Incentives.

Future State Goal

A key, aligned picture of what the future state looks like for your organization.

Gap Analysis

A specific diagnosis of high-value areas for partner involvement, or why the current approach isn’t producing (e.g., diagnosing “Margin Chaser” incentives versus “Revenue Architect” incentives).

Partner Suitability Assessment

A detailed assessment and recommendation of whether your solution is right for a partner-led motion and the rationale for partnering.

Benchmark Report

A comparison of your ecosystem performance and key metrics against industry leaders.

What You Get

You receive a clear, quantified baseline of your current performance and a prioritized diagnosis of your revenue gaps.

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