Target Audience

CEO/ GTM Leadership needing a codified ecosystem plan that aligns sales, marketing, product, and CS and tied to overall GTM expectations.

Methodology

Centered on the Ecosystem Alpha Maturity Model to ensure the Ecosystem Strategy connects to existing GTM motions.

Alpha Model Assets

Partner Type Selector, Best Fit Partner Motion, GTM Motions Playbook, Ecosystem Performance Diagnostic

The Strategy: Ecosystem Strategic Planning Sprint

This 90-day structured sprint builds a unified ecosystem strategy, including a roadmap and revenue goals for the next 4-8 quarters. Vis-a-vis the Ecosystem Alpha Maturity Model™, the Ecosystem Strategy is a deliberate, codified plan to advance your core GTM engine from a siloed, direct-only motion (Level 1: Laggard) to a network-driven platform motion (Level 4: Alpha).

Stop Competing Internally. Start Executing Together.

Through quantitative assessments and C-Suite workshops, we align Sales, Marketing, and Product around an 'Ecosystem Charter' to ensure everyone chases shared revenue goals and ecosystem involvement. We identify key partner types, categories, and target partners.

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Format

90 day structured engagement (Weekly workshops + analysis).

Strategy & Key Deliverables
  • Ecosystem Charter
  • EA on a Slide
  • GTM Motions Playbook
  • Migration Plan
  • Operational Roadmap
  • Scorecard
  • Ops Readiness Checklist

Questions we answer

  • Who should be responsible for partnerships, and where in the organization should this sit?
  • How do I define the ideal partner type for my business, and how do my various partnerships impact my objectives?
  • Are there additional areas in my GTM efforts where partners can help, and how?
  • Who are the top partners I should be working with in my ecosystem, and why?
  • Are there specific partners I should be working with that I’m not, or ones I am that I shouldn’t be?
  • How do I best measure ecosystem impact and by what timeframe?

Key Questions We Answer

We align your C-Suite by answering critical questions about partner selection, organizational design, and ROI timelines.

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Alpha Model Assets

Partner Type Selector

Acts as a Partner Type Selector to identify the exact partner categories for your business.

Best Fit Partner Motion

Identifies the Best Fit Partner Motion for your specific GTM architecture.

GTM Motions Playbook

Aligns your recommended partner motions with broader GTM strategies.

Ecosystem Performance Diagnostic

Tools centered on the maturity model to measure performance and connect the strategy to existing GTM motions.

Alpha Model Assets Used

We deploy our strategic frameworks to identify the exact partner motions and categories that fit your unique GTM architecture.

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Key Deliverables

Ecosystem Charter

A clear, codified picture of relevant partner types, segments, and ideal partners aligned to cross-GTM prioritized business objectives.

EA on a Slide

A single-view visual of the entire customized ecosystem strategy for internal communication.

GTM Motions Playbook

Includes recommended Partner Motions, Partner ICPs, and Recommended Partnerships.

Migration Plan & Operational Roadmap

A step-by-step strategy and sequenced 1-2 year plan of milestones, projects, outcomes, target KPIs, and owners to move from a Level 1 “Laggard” to a Level 4 “Ecosystem Alpha” based on prioritized value impact.

Scorecards

An Executive EA Scorecard featuring key topline metrics to gauge the health of your strategy, and an EA Partner Scorecard for the operating level.

Operational Readiness Checklist

A review of items needed in place to execute the strategy.

What You Get

You receive a codified, cross-departmental roadmap that transforms ad-hoc partner plays into a unified, predictable revenue engine.

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