Partner strategies stall for a reason that has very little to do with partners. When the ideal customer profile stays vague, every channel bet lands slightly off target. Kirsten Newbold-Knipp explains how …
Enterprise data warehouses move information in milliseconds, but the people who make decisions from that data are still waiting on a phone call or an email. Rishi Bhatnagar says this gap between ….
David King-Harris, VP Sales EMEA at Optro, explains why running EMEA as one market with direct sellers inflates cost. The efficiency winners trade some headcount for local partners who …
Most B2B SaaS companies ask their partner teams to bring integration ideas to product. According to Agata Bugaj, Chief Product Officer at ButterflyMX, that model produces the wrong integrations, …
JD Klausner, SVP Partnerships at Commerce, has spent a decade building partner ecosystems at fast-scaling e-commerce companies. His verdict: the most capital-efficient path to a new market runs …
Jon Mead explains how to avoid “logo soup” and close the activation gap by using predictive data to align pricing and maturity for efficient, high-value ecosystem partnerships. …
Alignment Outperforms Silos: Discover how CEO-owned GTM and partner-led ecosystems eliminate the Silo Tax to drive efficient growth, lower CAC, and superior SaaS valuations …